Saturday, June 28, 2008

What Happens When We Don't Think This All The Way Through


My wife and I took the tots to Pixar's Wall-E yesterday. The good news is that Pixar has made a nuanced, beautiful film that keeps to it's traditions of heart and storytelling.

The bad news is that Pixar has made a great film that's . . well . . contributing to one of the very things it picks at - meaningless overconsumption.

Since Pixar is a Disney company, one can't be surprised at the marketing and toys. But were the cheap disposable latex wristband watches, laminated cards advertising other Disney films, and the stickers being handed out to the kids yesterday, really necessary? Or are the marketing flacks just dumber than bag full of hammers, rather than more opportunistically evil than lawyers and politicians?

More on the movie a little later - As this isn't a review site nor a blog with headlined posts, if I post something, I don't want to inadvertently spoil anything.

2 comments:

Anjha said...

I want to see that movie, Id. I love all Pixar flix.

But were the cheap disposable latex wristband watches, laminated cards advertising other Disney films, and the stickers being handed out to the kids yesterday, really necessary?

One can avoid these gimmicks when they only watch movies via Netflix. (One can also avoid missing large portions of the movie because they have to pee every half hour and cannot pause the bigscreen. One can also avoid the 12 dollar tickets, 10 dollar raisinets and 7 dollar soda that is so large it is guaranteed to cause one to have to pee every 20 minutes.)

We will wait for the Netflix.

I have to get a going right now. Much to do this lovely summer day. I have some volunteering to accomplish and then two BBQs. Two!

I never do anything, so this is huge.

G'Day all.

Anjha said...

PS...I do realize that this is about overconsumption...I just do not have time to address this at the moment. I have some things to go consume first.